Platanomelón
Turning sexual education into culturally relevant storytelling
As Creative Content Manager at Platanomelón, I led the evolution of the brand's social editorial strategy, shifting its content from traditional educational posts to an edutainment approach that connected sexual wellness with current conversations, pop culture and everyday life. The goal was to make complex topics more engaging, relatable and culturally relevant, while staying true to the brand's educational mission.
As part of this editorial shift, I conceptualized Quickie, a serialized content format exploring the intersection of sexuality, history and culture through surprising anecdotes and little-known stories. By transforming educational content into entertaining narratives, the series increased audience engagement while reinforcing the brand's distinctive voice.
I developed the original concept, wrote the scripts for multiple episodes and led the project from idea to execution.
Project Details
Company
Platanomelón
Role
Creative Content Manager
Project
Quickie
Responsibilities
Editorial Strategy · Original Concept · Copywriting · Scriptwriting · Project Management
Format
Editorial Social Series
Channels
Instagram
Credits
Editorial Strategy, Original Concept, Copywriting & Scriptwriting
Núria Botella