Netflix × Sex Education
Reimagining the promotional interview as an editorial format.

When Netflix invited PlayGround to interview the cast of Sex Education, the challenge wasn't simply to produce promotional content — it was to create a format that felt native to our audience while staying true to the spirit of the series.

Instead of a traditional interview, I conceptualized a new editorial format where the cast reacted to and reflected on contemporary social issues closely connected to the themes explored in the show. The result was a conversation that felt relevant, authentic and shareable, while naturally introducing the second season of Sex Education.

The format proved successful and was later adapted by PlayGround for the launch of other Netflix series.

Client: Netflix

Project: Sex Education — Season 2 Launch

Role: Original Concept · Editorial Strategy · Copywriting · Interviews

Format: Editorial Interview Series

Agency: PlayGround

Channels: Instagram · Facebook

Original Concept, Editorial Strategy, Copywriting & Interviews: Núria Botella

Video Editing: Jorge Beltrán