Reimagining Garden Pizza's brand identity

When I joined Garden Pizza, I took ownership of the brand's evolution, leading a rebranding project designed to build a more distinctive, recognizable and culturally relevant identity for the growing restaurant concept.

I led the project internally, from defining the strategic direction and creative ambition to selecting and briefing the external design partner, Requena Office, and overseeing the development and implementation of the new identity across the brand.

The resulting identity takes inspiration from Garden Pizza's origins and its connection to nature, translating the idea of growth, cultivation and natural processes into a flexible visual language. Requena developed a bespoke typographic system, motion principles and graphic elements that could evolve across both physical and digital touchpoints. The project was subsequently featured by It's Nice That in April 2025.

My role was to ensure that the creative work remained connected to the broader brand strategy and to lead its translation into the real-world brand experience — from communication and social content to physical spaces, campaigns and activations.

Project Details

Brand
Garden Pizza

Project
Brand Repositioning & Visual Identity

Role
Brand Strategy · Creative Direction · Project Lead · Brand Implementation

External Creative Partner
Requena Office

Scope
Brand Identity · Communication · Digital · Social · Physical Spaces · Campaigns

Credits

Brand Strategy, Creative Direction & Project Lead
Núria Botella

Visual Identity & Design
Requena Office