Núria Botella
Hey there! I’m Núria — a brand, marketing and creative professional working at the intersection of culture, storytelling, people and experiences.
Over the past 7+ years, I’ve worked across media, entertainment, F&B and creative industries, moving between creative content, brand strategy, social, PR, partnerships and events. I like getting involved from the very beginning: finding the idea, shaping the narrative, bringing the right people together and making the whole thing happen.
I started my career in communications and cultural journalism, before studying creativity and creative writing at Complot. At PlayGround Studio, I worked on branded content and creative campaigns for brands including Netflix, Nike, Corona, The Body Shop, Domino’s and BBVA, while also covering music, festivals, digital art and contemporary culture.
At Platanomelón, I moved deeper into content strategy, editorial direction and format creation, leading creative projects across YouTube, social media and streaming and helping evolve the brand’s voice towards a more entertaining and culturally relevant approach.
Today, at Garden Pizza, my work has expanded into brand, marketing, PR, partnerships, creators and cultural experiences. I lead projects from concept to execution — from rebranding and content strategy to events, talent curation, media relations and collaborations with people and brands across Barcelona’s cultural ecosystem.
A big part of what I do is connecting the dots: finding the right artist for an event, the right creator for a campaign, the right story for a brand, or the right people to bring an idea to life.
I’m naturally curious and deeply connected to culture. I move between music, food, fashion, art, media and digital communities, constantly collecting references and building a strong sense of what feels relevant, interesting and worth talking about.
I see myself as a nexus where eclectic cultures, people and ideas converge. Somewhere between strategy and intuition, creativity and execution, brands and the communities they want to be part of.
That’s probably where I do my best work.
Resume
Work Experience
+ Platanomelón - 2023/present
BRAND & CREATIVE LEAD / MARKETING & PR MANAGER
+ Platanomelón - 2020/2023
CREATIVE CONTENT MANAGER & STORYTELLER
+ PlayGround Media - 2019/2020
CREATIVE COPY & STORYTELLER
+ Casc Antic BCN - 2018/2019
COPYWRITER
+ Whatsred (Coca-Cola) - 2017/2018
CONTENT EDITOR & CONTENT MANAGER [food&leisure]
+ Culture & Lifestyle Magazines - 2015/2017
CONTRIBUTING EDITOR
[SEEN London, Vicious Mag, Horse Mag]
+ La Vanguardia - 2014/2015
JOURNALIST [9 month-internship]
Education
+ Universitat de Barcelona - 2011/2015
BACHELOR’S DEGREE IN COMMUNICATION AND CULTURAL INDUSTRIES
+ Complot Escuela de Creatividad - 2019
POSTGRADUATE IN CREATIVITY AND CREATIVE WRITING