Protect Paradise — Raising awareness through storytelling

To support the launch of Protect Paradise, Corona partnered with Parley for the Oceans to raise awareness about plastic pollution and inspire people to take part in beach clean-ups.

Our challenge was to communicate the scale of the problem in a way that felt immediate and impossible to ignore.

We created a Video News piece built around striking comparisons ("the equivalent of...") that translated complex environmental data into accessible, memorable facts. Throughout the video, a live counter tracked the amount of plastic entering the ocean in real time, reinforcing the urgency of the message.

My role

• Creative concept

• Copywriting

• Storytelling

Stories

Client: Corona × Parley for the Oceans

Role: Creative Concept · Copywriting · Storytelling

Channels: Instagram · Facebook

Agency: Playground