Building Garden Pizza’s sustainability reputation

Garden Pizza had been working to real environmental standards for years: dough made partly with bagasse flour recovered from the brewing industry, renewable energy, its own herb cultivation, and fertilisation with seaweed-based biostimulants. None of it was visible outside the restaurant.

I decided not to advertise it, but to get other people to tell the story. That meant three pieces working together: an awards submission that would put the brand in front of an international jury, an owned narrative on the website where anyone could verify the claims, and an angle sharp enough for a journalist to see a headline in it: the pizza made from a brewing by-product.

I prepared and defended the brand’s annual submission to the 50 Top Pizza jury for three consecutive editions, writing the dossier and delivering the pitch myself. I defined and wrote the impact section of the website, covering both sides of the commitment, environmental and social, so that the jury, the journalist and the customer would all find the same story told the same way. And I worked trade, food and local press in parallel, with year-on-year continuity rather than a single spike.

Garden Pizza won the Green Oven award in 2023, 2024 and 2025, the sustainability prize of 50 Top Pizza, of which only one is given worldwide per edition, and climbed from 46th to 25th in the world ranking of artisan pizza chains, the chain that advanced the most over that period. The work generated eleven earned editorial placements across trade, food and local media, alongside a Solete from the Repsol Guide 2025.

In May 2025 I also negotiated and fully wrote the brand’s branded content campaign in La Vanguardia and Diari ARA, writing both articles myself, which reduced the cost of the placements.

Selected coverage

La Vanguardia · Diari ARA · Infobae · Restauración News (2025) · Restauración News (2024) · Hule y Mantel · Capgròs · Tot Sant Cugat · La Veu de l’Anoia · Foodie Culture · MonTerrassa · Blog Hedonista

La Vanguardia and Diari ARA are branded content, negotiated and written by me. The rest is earned editorial coverage.

Project Details

Brand
Garden Pizza

Project
Sustainability Communications & Awards Strategy

Role
PR · Media Relations · Content Strategy · Copywriting

Scope
Awards submissions · Press relations · Website content · Branded content

Period
2023–2025

Credits

PR, Content Strategy & Copywriting
Núria Botella