Turning a debut EP into a complete creative universe

For the release of Vanity, Enemy., Núr Moody's debut EP, I developed and led the creative and strategic direction of the project, treating the release as a complete cultural and visual world rather than simply a music launch.

The concept was built around themes of tension, vulnerability and ego, translating the emotional and literary references behind the EP into a cohesive visual identity and storytelling system.

I led the creative process from concept development and world-building through production and release, defining the visual language, content architecture and narrative across the campaign.

Rather than relying on a single hero piece, I developed a content ecosystem designed to gradually introduce the world of the project: conceptual teasers, behind-the-scenes material, visual assets, music videos, track narratives and post-release content exploring the ideas and production behind the EP.

I also oversaw the production of the creative assets and collaborated with art director Valeria Torres on the visual development, ensuring consistency across the artwork, photography, video and digital campaign.

Content Architecture

01 — Pre-release
Building intrigue and introducing the project's visual language through conceptual teasers, studio textures and behind-the-scenes content.

02 — Launch
Bringing the world together through the hero visual, cover reveal, launch assets and platform-specific content.

03 — Post-release
Extending the narrative beyond launch through track-by-track storytelling, production breakdowns, press coverage and deeper explorations of the EP's concepts.

Project Details

Project
Vanity, Enemy. — Debut EP

Artist
Núr Moody

Role
Creative Direction · Content Strategy · Brand Strategy · Executive Production

Scope
World-Building · Visual Identity · Content Architecture · Creative Production · Release Strategy

Credits

Creative Direction, Content Strategy, Brand Strategy & Executive Production
Núria Botella

Art Direction & Visual Development
Valeria Torres

Music & Audio Production
Núr Moody